Which 1999 indie horror film used a revolutionary viral marketing campaign that presented the fictional events as real, including missing person posters and a fake documentary website, turning a $60,000 film into a $248 million global phenomenon?

The film industry has seen numerous innovative marketing campaigns, but some stand out for revolutionizing how movies are promoted. One such groundbreaking campaign changed the game for independent films and demonstrated the power of emerging digital marketing. This trivia question tests your knowledge about one of the most cost-effective and influential marketing campaigns in cinema history.

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