Which celebrity's e-commerce platform pioneered the use of 'fit algorithm' technology that helped reduce return rates by over 50% in the fashion industry?

The digital marketplace has become a playground for celebrities looking to extend their influence. Many famous personalities have launched successful e-commerce platforms that revolutionized how their fans shop and engage with their brand. These platforms often incorporate cutting-edge technology, innovative marketing strategies, and unique personalization algorithms. Test your knowledge on how the rich and famous have shaped the e-commerce landscape with their entrepreneurial ventures.

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Kate Hudson's Fabletics
Jessica Alba's The Honest Company
Gwyneth Paltrow's Goop
Rihanna's Savage X Fenty