Which gaming company launched the first widely-adopted VR retail experience that allowed users to virtually try on and purchase products directly within a popular game title?

The gaming industry has been pioneering virtual reality technology, but how much do you know about its impact on retail? Test your knowledge on how major gaming companies are transforming shopping experiences through VR. This intersection of gaming technology and retail innovation is creating entirely new ways for consumers to discover and interact with products before purchase.

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Epic Games (through Fortnite's virtual stores in 2019)
Nintendo (through Animal Crossing's brand collaborations in 2020)
Roblox (through Gucci Garden experience in 2018)
Valve (through Steam VR Shopping in 2017)