Which company launched the first retail innovation lab that used augmented reality to allow customers to virtually try products at home before purchase?

Innovation labs have transformed how retail companies develop and test groundbreaking concepts before market launch. These specialized environments combine technology, design thinking, and consumer insights to create the future of shopping experiences. Test your knowledge about these retail incubators that have delivered some of the most innovative shopping solutions in recent years.

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IKEA with its IKEA Space Lab (2012)
Amazon with its A-Lab Innovation Center (2014)
Target with its Target Innovation Center (2013)
Walmart with its Walmart Labs (2011)