Which gaming company pioneered the use of augmented reality in their retail stores that allows customers to 'battle' virtual Pokémon while shopping for merchandise?

The gaming industry has been at the forefront of retail innovation, with major companies creating unique shopping experiences for their products. From exclusive storefronts to augmented reality shopping, gaming retailers have transformed how consumers interact with their brands. Test your knowledge about the cutting-edge retail strategies employed by major gaming companies!

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Nintendo
Sony Interactive Entertainment
Microsoft Xbox
Epic Games