Which celebrity-brand collaboration became the first to generate over $1 billion in annual revenue, revolutionizing the concept of celebrity business partnerships?

In the world of influencer marketing, celebrity brand collaborations have revolutionized retail strategies. These partnerships generate massive consumer engagement and often transform brands overnight. One particular collaboration stands out as the most financially successful in history, creating a billion-dollar empire from what started as a simple endorsement deal. Test your knowledge about this groundbreaking partnership that changed the landscape of celebrity brand collaborations forever.

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Rihanna's Fenty Beauty with LVMH
George Clooney's Casamigos Tequila with Diageo
Michael Jordan's partnership with Nike (Air Jordan)
Kylie Jenner's Kylie Cosmetics with Coty Inc.