Which celebrity's cosmetics brand broke industry records by selling out completely within minutes of its 2015 launch, largely due to innovative direct-to-consumer marketing and limited product drops?

Celebrity-backed products have become a major force in retail, with some stars creating billion-dollar empires from their endorsements and product lines. Beyond just lending their name, many celebrities have revolutionized entire product categories with their innovations and marketing strategies. This trivia question tests your knowledge of one of the most successful celebrity product launches that defied industry expectations.

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Kylie Jenner's Kylie Cosmetics
Rihanna's Fenty Beauty
Lady Gaga's Haus Laboratories
Jessica Alba's Honest Beauty