Which mythological creature was famously used in a major retail brand collaboration that resulted in a limited edition collection inspired by folklore creatures in 2019?

Mythology and folklore have long been sources of inspiration for brands looking to create compelling narratives and emotional connections with consumers. From Norse gods in automotive marketing to Greek myths in luxury branding, these ancient stories provide powerful symbolism that resonates across cultures. Test your knowledge about how mythological elements have been incorporated into modern retail strategies and brand positioning.

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Phoenix - in the Gucci 'Alchemist's Garden' collection
Minotaur - in the Versace 'Labyrinth' collection
Kraken - in the H&M 'Deep Seas Legends' collection
Dragon - in the Zara 'Eastern Myths' collection