Which famous brand's logo was significantly simplified in 1971 as part of a corporate overhaul that coincided with the rise of the minimalist design movement?

Throughout history, major brands have evolved their logos to reflect changing cultural tastes, technological capabilities, and marketing strategies. These visual transformations often tell fascinating stories about both the companies and the historical periods they operated in. This trivia challenge tests your knowledge about iconic logo transformations that marked significant turning points in retail history. Do you know which famous brands underwent radical redesigns during pivotal historical moments?

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IBM - from the detailed globe logo to the striped letterform design
Starbucks - from the detailed brown twin-tailed mermaid to the simplified black and white version
Shell - from the detailed realistic shell drawing to the simplified red and yellow scallop shell
Coca-Cola - from the elaborate Spencerian script to the streamlined red and white wordmark