Which retail chain is credited with pioneering the first true self-service shopping model in 1916, allowing customers to select their own items rather than requesting them from clerks?

The way we shop today seems intuitive, but retail shopping as we know it wasn't always the norm. In the early 20th century, a revolutionary retail innovation changed how customers interact with products forever. This innovation eliminated the need for clerks to retrieve every item for customers and fundamentally transformed the shopping experience. Test your knowledge about this pivotal moment in retail history!

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Woolworth's
Safeway