Which major retailer underwent a complete rebranding in 2000, changing its signature color from blue to red, resulting in a 23% increase in brand recognition within the first year?

In the world of retail, colors are not just aesthetic choices—they're strategic business decisions backed by psychology and extensive research. Major brands invest millions in selecting the perfect color palettes that will trigger specific emotional responses and drive consumer behavior. This trivia explores how one famous retailer revolutionized its visual branding with a bold color change that transformed its market position and consumer perception.

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Target
Staples
Best Buy
Office Depot