Which athlete's endorsement deal with Nike has generated the highest lifetime revenue for the brand, creating an entire sub-brand that continues to dominate the market decades after the athlete's prime?

Famous endorsements have shaped the retail landscape for decades, creating iconic partnerships between brands and celebrities. Some endorsement deals have become legendary for their impact on sales, cultural significance, and longevity. Test your knowledge about one of the most financially successful celebrity endorsement relationships in sports retail history!

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Michael Jordan (Air Jordan)
LeBron James (Nike LeBron)
Serena Williams (Nike Court)
Cristiano Ronaldo (Nike CR7)