Which pioneering data analytics strategy did Netflix use to confidently commission 'House of Cards' without requiring a pilot episode?

The film and television industry has undergone a massive transformation with streaming platforms using sophisticated data analytics to determine what content to produce, how to market it, and even how to design user interfaces. This poll tests your knowledge of how big data shapes the modern entertainment landscape and influences the shows and movies that make it to your screen.

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They analyzed viewer engagement patterns with political dramas and films featuring Kevin Spacey, determining a high probability of success
They conducted traditional focus groups with viewers who had watched the original BBC version and American political thrillers
They used social media sentiment analysis to gauge audience interest in political corruption storylines
They analyzed DVD rental patterns from their earlier mail-order business to identify potential viewers