Which streaming service acquired the Blockbuster brand name in 2020 and launched a self-deprecating marketing campaign featuring the 'last Blockbuster store' to position itself against Netflix?

The film and television industry has seen numerous marketing strategies over the decades, including some innovative brand positioning efforts. Major studios and streaming services constantly battle for audience attention and market share. One particular defunct brand recently made headlines with a surprising revival strategy. Test your knowledge about this interesting case of brand positioning in the entertainment industry!

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HBO Max
Disney+
Peacock
Paramount+