What was the original inspiration behind Patagonia's first major recycled plastic initiative that launched in 1993?

Test your knowledge about one of the most impactful sustainability initiatives in outdoor apparel! Patagonia revolutionized the industry by introducing recycled materials into their product line, but do you know how this game-changing innovation actually began? This question explores the fascinating origin story behind a corporate decision that would influence countless other brands to adopt more environmentally responsible practices.

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Employee suggestions collected during an internal sustainability contest
Recycled soda bottles were transformed into fleece jackets after founder Yvon Chouinard saw discarded bottles while hiking
A partnership with National Geographic to address ocean plastic pollution
Consumer research showing demand for eco-friendly outdoor products