Which online retailer, founded in 1995, pioneered the use of collaborative filtering technology to create personalized product recommendations, famously telling customers 'You might also like...'?

The landscape of retail was forever changed when online shopping emerged in the 1990s. While Amazon is now synonymous with e-commerce, the history of online retail features several pioneering companies that helped shape our digital shopping experience. Test your knowledge about the early days of e-commerce and the innovations that transformed how we shop in the digital age.

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• Amazon
• eBay
• Alibaba
• Netflix (originally a DVD rental service)

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