Which retailer pioneered the concept of 'coalition loyalty programs' where customers earn points across multiple partner brands, revolutionizing customer retention strategies?

Loyalty programs have evolved significantly in the retail industry, moving from simple punch cards to sophisticated digital ecosystems that track consumer behavior, offer personalized rewards, and drive customer retention. This trivia question tests your knowledge about a groundbreaking loyalty program innovation that changed how retailers approach customer retention and data utilization.

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Air Miles (by The Loyalty Group)
Amazon Prime
Starbucks Rewards
Walmart Plus