Which transportation company launched the world's first modern frequent flyer program in 1981, fundamentally changing customer loyalty approaches across the industry?

Airline loyalty programs revolutionized how transportation companies build customer relationships. These programs have evolved from simple mileage tracking to sophisticated ecosystems involving multiple partners and tiered benefits. Today, transportation loyalty programs span airlines, railways, ride-sharing services, and even urban mobility solutions. Test your knowledge about the history and innovation of these influential customer retention strategies in the transportation sector.

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American Airlines (AAdvantage)
United Airlines (Mileage Plus)
British Airways (Executive Club)
Delta Air Lines (SkyMiles)