Which innovative product marketing strategy has most significantly increased new audience attendance at performing arts venues since 2018, according to the Theatre Communications Group's annual report?

The performing arts industry has undergone significant transformations in how productions are marketed to audiences. From traditional playbills to immersive digital experiences, theaters and performance venues have had to innovate their product marketing strategies to attract new audiences while retaining loyal patrons. This trivia question explores a significant shift in how performing arts organizations have adapted their marketing approaches in the digital era.

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Immersive 360° virtual venue tours with sample performance clips
Traditional print advertising in major newspapers and magazines
Celebrity endorsements on social media platforms
Discount ticket pricing through flash sales