Which celebrity revolutionized their personal brand by pioneering an omnichannel retail approach that seamlessly integrated social media, e-commerce, and brick-and-mortar stores to create a billion-dollar cosmetics empire?

In the competitive world of celebrity brand endorsements and personal brand management, stars often need to reinvent their public image and marketing approach. This trivia question focuses on how a major celebrity successfully transformed their brand identity through innovative omnichannel retail strategies, creating one of the most successful celebrity business ventures in recent history.

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Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Jessica Alba with The Honest Company
Rihanna with Fenty Beauty