Which famous author pioneered the concept of 'brand consistency' across book covers in the 1990s, creating a distinctive visual identity that revolutionized literary visual merchandising?

In the world of arts and literature, marketing strategies often mirror those in retail. Famous authors and publishers have pioneered innovative approaches to visual merchandising and branding that revolutionized how books are marketed and sold. This trivia tests your knowledge about the intersection of literary promotion and retail marketing tactics that changed the publishing landscape. How well do you know the business side of literary success?

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J.K. Rowling with her Harry Potter series and the iconic lightning bolt motif
Stephen King with his name displayed in larger font than the book titles
John Grisham with his legal thriller covers featuring courthouse imagery
Dan Brown with his symbolic cover art for the Robert Langdon series