Which retail innovation strategy first allowed scientific equipment companies to successfully market their products directly to non-specialist consumers in the early 2010s?

The intersection of scientific research and retail innovation has transformed how scientific products reach consumers and professionals alike. From specialized laboratory equipment to consumer health tech, the journey from lab bench to retail shelf involves unique strategies and challenges. This trivia question explores a groundbreaking retail innovation that changed how scientific products are marketed and sold to both specialists and the general public.

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Experience centers with hands-on demonstrations of simplified scientific equipment
QR-coded packaging that linked to educational videos explaining scientific principles
Subscription boxes containing monthly scientific experiments and equipment
Virtual reality simulations allowing customers to test complex equipment remotely