Which major retailer was the first to successfully open a store in Antarctica, creating a specialized micro-format shop at a research station in 2018?

Test your knowledge of groundbreaking retail expansion strategies that transformed the geographic footprint of major brands. Companies have employed various approaches to enter challenging markets, overcome cultural barriers, and establish presence in regions previously considered impossible. This trivia explores a fascinating case of retail innovation that changed how we think about global market penetration.

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Patagonia
North Face
Columbia Sportswear
REI Co-op