Which innovative POS feature first introduced by major theater chains in 2012 led to a 27% increase in average concession spending per customer?

Movie theaters have evolved from simple ticket booths to complex retail operations with advanced point-of-sale systems handling everything from tickets to concessions. These systems have revolutionized how theaters manage peak crowds, process payments, and gather customer data. Test your knowledge about the technology that powers the modern cinema experience and how it's shaped the business side of the film industry!

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