Which innovative retailer launched a floating store concept in 2019 to serve remote communities in the Amazon River basin?

The retail landscape varies dramatically across different regions, with companies adapting their strategies to local geographies. Some of the most innovative retail concepts have emerged from adapting to specific geographic challenges or opportunities. This trivia question focuses on a groundbreaking retail innovation that transformed how products are delivered in a challenging geographic environment.

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• Magazine Luiza's 'Magalu Fluvial'
• Walmart's 'Riverfront Express'
• Amazon's 'Prime Waterway'
• Carrefour's 'Bateaux Marché'

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