Which retail chain is credited with pioneering the first true self-service shopping model in 1916, fundamentally changing how customers interact with products?

The way we shop today seems intuitive, but the self-service retail model we take for granted was once revolutionary. Before this innovation, customers would give their shopping lists to clerks who would gather items from behind counters. The transition to customers selecting their own merchandise fundamentally changed retail psychology, store design, and brand marketing forever. Test your knowledge about this pivotal moment in retail history!

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Woolworth's
Sears, Roebuck and Co.