Which classic literary publisher rebranded in 2009 with distinctive color-coded book spines that transformed their classics into a visually collectible series?

The publishing world has seen remarkable brand transformations over the decades. Major publishing houses have created distinct visual identities and brand stories that resonate with readers and authors alike. This trivia question explores how one iconic literary brand revolutionized its visual merchandising strategy to appeal to contemporary audiences while honoring its literary heritage.

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Penguin Classics
Oxford World's Classics
Barnes & Noble Classics
Library of America