Which major telescope manufacturer rebranded in 2016 with the slogan "Observe Beyond" to shift its market position from purely professional equipment to appeal to amateur astronomers as well?

The astronomy industry has seen fascinating brand transformations over the years. Some telescope manufacturers have become household names through clever marketing strategies, while others have revolutionized their approach to connect with both amateur stargazers and professional astronomers. This trivia tests your knowledge of a significant brand strategy shift that changed one company's market position dramatically in the competitive world of astronomical equipment.

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Celestron
Meade Instruments
Orion Telescopes
Takahashi