Which retail innovation first successfully brought personalized DNA testing directly to consumers through a subscription-based home delivery model?

The intersection of scientific research and retail has created innovative shopping experiences that transform how consumers interact with cutting-edge products. From personalized genomics services to subscription-based science kits, retailers are finding creative ways to bring laboratory science directly to consumers. Test your knowledge about one groundbreaking retail innovation that changed how scientific products reach everyday consumers.

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23andMe's ancestry and health testing kits (2007)
ScienceBox monthly experiment subscription (2012)
LabCorner's at-home chemistry analyzer (2010)
BioGenTech's personalized nutrition DNA service (2009)