Which streaming service pioneered the 'retail-tainment' strategy by launching over 50 pop-up stores globally in 2022 to sell merchandise tied to their original content?

The film and television industry has undergone massive transformation with the rise of streaming platforms. These companies aren't just changing how we consume content—they're revolutionizing retail strategies through merchandise, subscription models, and brand collaborations. Test your knowledge about how major studios and streaming services have innovated in the retail space to extend their content empires beyond the screen.

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