Which natural products company was the first to launch a nationwide program requiring its suppliers to obtain sustainable harvesting certification for wild-collected ingredients?

Sustainability in retail has evolved significantly over the decades, with certain brands pioneering eco-friendly approaches well before it became mainstream. This trivia question explores a pivotal moment in retail history when a major natural products company established a standard that would influence the industry for generations. Test your knowledge of how today's green marketing trends connect to their historical roots.

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Traditional Medicinals (1996)
Tom's of Maine (1998)
Burt's Bees (2001)
Dr. Bronner's (2003)