Which shopping festival originated from a Chinese university tradition in the 1990s and is now the world's largest 24-hour shopping event?

Shopping festivals blend cultural traditions with modern retail experiences, creating unique economic opportunities worldwide. These events, often rooted in centuries-old customs, now drive significant retail innovation and consumer engagement. Test your knowledge about how different cultures have transformed traditional celebrations into major retail phenomena, and how these events impact local and global economies while preserving cultural heritage.

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