Which major retailer launched an exclusive merchandise collection for 'Hamilton' that included a dedicated in-store experience and became the show's largest retail partnership to date?

The performing arts world isn't just about talent on stage—it's also a business of strategic partnerships and marketing brilliance. Major Broadway productions often collaborate with retail brands to expand their reach beyond theater doors. These partnerships have revolutionized how theatrical productions market themselves and generate additional revenue streams. Test your knowledge about one of the most successful retail partnerships in Broadway history!

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Bloomingdale's
Macy's
Target
Nordstrom