Which mythological figure's name was adopted by Amazon for their retail innovation lab that uses data analytics to predict consumer behavior patterns?

In the intersection of ancient mythology and modern retail analytics lies fascinating connections! Many retail brands leverage mythological symbolism in their marketing strategies, which requires deep understanding of both cultural folklore and consumer psychology. This trivia tests your knowledge of how mythology influences retail data analytics and brand personalization strategies in today's market.

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Project Apollo (Greek god of prophecy and knowledge)
Project Thor (Norse god of strength and thunder)
Project Athena (Greek goddess of wisdom and strategy)
Project Hermes (Greek god of commerce and trade)