Which wildlife conservation organization first launched a mobile app that allowed visitors to scan animal exhibits and purchase related conservation products with 100% of proceeds going to habitat protection?

The retail landscape for wildlife conservation organizations has evolved dramatically in recent decades. From traditional gift shop merchandise to sophisticated omnichannel experiences, conservation groups have pioneered innovative retail strategies to fund their missions. This trivia question explores how a major wildlife organization revolutionized its retail approach through mobile technology.

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World Wildlife Fund (WWF)
San Diego Zoo Wildlife Alliance
National Geographic Society
The Nature Conservancy