Which major retail brand's customer experience strategy was significantly influenced by Nordic folklore, featuring design elements inspired by ancient Viking mythology?

Throughout history, mythology and folklore have profoundly influenced retail marketing strategies. From Nike's winged goddess of victory to Starbucks' siren from Greek mythology, brands frequently leverage powerful mythological symbols to create memorable identities and emotional connections with consumers. This trivia question explores how one major global brand has utilized folklore elements to build its distinctive customer experience and brand story.

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IKEA, with store layouts designed to mimic Norse mythological journeys and product names referencing Nordic folklore
Apple, with its 'genius bar' concept derived from the wisdom of Norse god Odin and minimalist aesthetic inspired by Valhalla
Amazon, with its marketplace structure modeled after Yggdrasil (the world tree) connecting different retail realms
Whole Foods, with its 'natural abundance' concept inspired by the horn of plenty from the Norse goddess Freya