Which Broadway musical holds the record for the most expensive production launch in history, with initial costs exceeding $75 million before opening night?

In the performing arts world, major theatrical productions are complex product launches requiring immense investment and strategic marketing. From casting decisions to ticket pricing strategies, the business side of Broadway determines which shows succeed and which close early. Test your knowledge about the financial and marketing aspects behind launching major theatrical productions!

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• Spider-Man: Turn Off the Dark
• Hamilton
• The Lion King
• Wicked

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