Which natural products company was the first to implement a comprehensive 'Environmental Impact Label' on all packaging that quantified carbon footprint, water usage, and waste production?

The natural products industry has undergone a massive transformation in how brands position themselves to environmentally-conscious consumers. As sustainability becomes increasingly important to shoppers, companies have had to adapt their brand strategies to showcase their environmental commitments. This trivia question focuses on a pivotal moment in sustainable brand positioning that changed how natural product companies communicate their environmental values.

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Patagonia
Seventh Generation
New Belgium Brewing
Dr. Bronner's