Which pop culture retail innovation first introduced the concept of 'drop culture,' where limited-edition products are released with little advance notice to create urgency and exclusivity?

The rise of experiential retail has transformed how pop culture merchandise is sold to fans. From humble beginnings to immersive brand experiences, the way we purchase our favorite pop culture items has undergone a remarkable evolution. Test your knowledge about the intersection of retail innovation and pop culture phenomena in this challenging trivia question!

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Supreme's Thursday drops model (began in 1994)
Funko Pop's limited edition collectibles system (began in 2010)
Disney's Vault release strategy (began in 1985)
Nike's SNKRS app exclusive releases (began in 2015)