Which color is most commonly used in horror novel covers to evoke fear and tension according to publishing industry research?

In the publishing industry, color psychology plays a crucial role in book cover design, influencing reader perceptions and purchase decisions. Different genres typically employ specific color palettes to signal content and appeal to target audiences. This poll tests your knowledge about how publishers strategically use brand colors to market literature and create visual identities for different literary categories.

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Black - representing the unknown and darkness
Red - symbolizing blood, danger, and intensity
Purple - evoking the supernatural and mysterious
Gray - creating a sense of gloom and isolation