Which book's marketing campaign pioneered the use of an interactive website with puzzles that created an online community of fans before the book's release, setting a new standard for literary promotion?

Marketing campaigns in the publishing industry have evolved dramatically over the years, with authors and publishers finding innovative ways to connect books with readers. From elaborate book tours to viral social media campaigns, marketing strategies have played a crucial role in launching bestsellers and literary phenomena. Test your knowledge of one of the most successful book marketing campaigns that fundamentally changed how books are promoted.

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• The Da Vinci Code by Dan Brown
• Harry Potter and the Deathly Hallows by J.K. Rowling
• Gone Girl by Gillian Flynn
• The Hunger Games by Suzanne Collins

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