Which global brand launched the 'Homesick' campaign featuring products designed to preserve cultural traditions of immigrant communities and donated 10% of proceeds to heritage preservation organizations?

Traditional cultural practices and celebrations have become powerful marketing opportunities for brands seeking authentic connections with consumers. From holiday-specific campaigns to partnerships with cultural institutions, brands have found innovative ways to honor traditions while promoting their products. This trivia question explores a groundbreaking marketing campaign that successfully merged cultural heritage preservation with modern retail engagement.

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• IKEA's 'Homeland Collection'
• Airbnb's 'Heritage Homes'
• Coca-Cola's 'Tastes of Home'
• Amazon's 'Cultural Roots'

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