Which pharmaceutical company first introduced direct-to-consumer (DTC) television advertising for prescription medications in the United States, revolutionizing healthcare marketing?

Healthcare product marketing has evolved dramatically over the decades, with pharmaceutical and medical device companies pioneering innovative approaches to connect with healthcare providers and patients. This trivia question explores a groundbreaking moment in medical product marketing that changed how the industry approaches patient engagement and brand storytelling. Test your knowledge about this significant shift in healthcare communication strategy!

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Pfizer with Lipitor in 1992
Eli Lilly with Prozac in 1990
Merck with Fosamax in 1995
Schering-Plough with Claritin in 1997