Which celebrity transformed their personal brand positioning by launching a makeup line that specifically emphasized inclusivity with 40 foundation shades, creating a market disruption that forced other brands to expand their offerings?

In the world of marketing, celebrities often leverage their personal brand in unique ways that reshape entire product categories. Some stars have masterfully positioned themselves within specific markets, creating iconic associations that endure for decades. This trivia question explores how one celebrity brilliantly positioned their brand in an unexpected way, creating a billion-dollar enterprise through strategic product positioning.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty