Which groundbreaking advertising campaign is credited with transforming Broadway ticket sales and creating the modern template for performing arts marketing?

The performing arts world relies on innovative marketing and branding to fill seats and create loyal patrons. From Broadway to ballet companies, successful performing arts organizations have pioneered unique advertising campaigns that have become legendary in the industry. Test your knowledge about some of the most famous and effective performing arts marketing campaigns that changed how we promote live performances.

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• The 'I ♥ NY' campaign featuring Broadway shows (1977)
• The 'Cats: Now and Forever' campaign with the iconic yellow eyes logo (1982)
• The 'Phantom of the Opera' mask imagery campaign (1988)
• The 'Hamilton: An American Musical' social media revolution (2015)

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