Which company spent approximately $1.2 billion on a complete rebrand in 2008, changing only one letter in its name during the global financial crisis?

In the world of corporate branding, companies sometimes invest enormous sums to refresh their image. One particular rebrand in 2008 cost a staggering amount and became a case study in business schools worldwide. This major financial institution made this investment during the height of the financial crisis, surprising many industry analysts. Test your knowledge of high-stakes corporate rebranding decisions that shaped modern business landscapes.

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Pepsi
AIG
Truist (formerly BB&T and SunTrust)
Altria (formerly Philip Morris)