Which film studio/streaming platform pioneered the '45-day theatrical window' pricing strategy that fundamentally changed how movies are monetized between theaters and streaming?

In December 2023, one major streaming platform made headlines with a revolutionary pricing strategy that changed how films are monetized in theaters. This approach challenged traditional box office models and created a new paradigm for measuring film success. Test your knowledge of this industry-changing pricing innovation that blurred the lines between streaming and theatrical releases.

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