Which ancient civilization invented the first known retail loyalty program, where merchants stamped clay tokens for regular customers that could be exchanged for discounts on future purchases?

Before modern retail, ancient civilizations had sophisticated trade networks and marketplaces. These early commercial systems laid the groundwork for today's retail practices, with surprising innovations in logistics, branding, and consumer loyalty. Test your knowledge about the retail history of ancient civilizations and discover how these early merchants solved challenges we still face today.

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Ancient Rome
Babylon
Ancient Egypt
Ancient Greece