Which innovative retail strategy helped Icelandic folklore-themed brand 'Yule Lads' increase their holiday season sales by 200% in 2019?

In today's competitive retail landscape, even ancient gods and mythological creatures need strong brand strategies! This trivia question explores how a famous folklore-themed retail brand used innovative marketing to connect with modern consumers while honoring ancient traditions. Test your knowledge about where product strategy meets mythology in this unique retail case study.

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Creating personalized gift boxes where customers received items from the specific Yule Lad character that matched their personality based on a quiz
Launching a mobile AR app that allowed users to 'catch' digital Yule Lads in stores for discounts, similar to Pokémon Go
Partnering with Netflix to create a documentary series about the 13 Yule Lads, driving international brand awareness
Implementing a subscription box service where customers received traditional Icelandic gifts delivered by people dressed as different Yule Lads