Which major sports brand first implemented a foot-scanning AR technology that allows customers to find their perfect shoe size using only their smartphone?

The world of sports retail has been transformed by technological innovations that enhance how consumers interact with products. From virtual try-ons to immersive in-store experiences, retailers are pushing boundaries to create memorable shopping journeys. This trivia question focuses on a groundbreaking augmented reality implementation that changed how customers shop for athletic gear. Test your knowledge of retail technology innovations that have shaped the modern sports shopping experience!

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Nike (with Nike Fit)
Adidas (with Foot ID)
Under Armour (with UA SizeFinder)
New Balance (with NB Virtual Fit)